HELLO

I’m DeAira

Hi, I’m Dr. DeAira Rose, but everyone calls me Dr. Dee — educator turned high-level coach, brand builder, and your go-to guide for becoming that woman. I’ve led classrooms and boardrooms, healed through heartbreaks and breakthroughs, and built a life I once only dreamed about — and now I help other women do the same. I’m deeply passionate about helping women elevate their mindset, style, and lives so they can fully embody their highest, most luxurious self.  You’ll often catch me and my rescue dog, Gloria grounding in nature, soaking up a sunset, or off on our next epic adventure. If you’re ready to evolve into the most radiant version of you, I’m the woman who will walk with you, challenge you, and hype you up every step of the way.

My Story

How I Got Started

I’ve always felt a deep calling to educate, empower, and elevate. With a doctorate in Transformational Leadership, my journey began in the classroom — but life had bigger plans. I went on to advise Fortune 500 executives, lead multi-million dollar programs, and design innovative strategies to achieve bold, extraordinary goals.

On the outside, it looked like I had it all. But behind the scenes, I was exhausted — not just from the long hours, but from constantly trying to climb the corporate ladder, only to be rewarded with more work, more responsibility, and less fulfillment. I was busy, but I didn’t feel like I was making real progress toward my dreams. It felt like a never-ending cycle of giving more and receiving less. Deep down, I knew: I couldn’t live like that anymore.

I didn’t just want success. I wanted to feel alive. Aligned. Fulfilled. Free.

And when I finally stopped ignoring that inner voice — when I faced the beliefs, patterns, and fears that had been holding me back — everything changed.

That’s why I created this space.  Because I lived through the transformation myself.  I was the woman feeling stuck, burned out, and underestimated — even by myself.  And I knew there had to be another way.  Now, I’ve made it my mission to guide women like you through that same elevation — faster, deeper, and with more support than I ever had.

This is a space where ambition meets authenticity.  Where your dreams aren’t just valid — they’re non-negotiable.  Where you learn to clear what’s blocking your growth, reignite your deepest desires, and finally become the woman you were always meant to be.

True transformation starts with radical honesty and unwavering commitment — to yourself, your vision, and the life you know you’re meant to live.  I’ll be here every step of the way: challenging you, cheering you on, and helping you build a life that’s as powerful, beautiful, and expansive as you are.

Are you ready to make it happen?

If so, let’s build the extraordinary — together.

What I Do

Empowerment Coaching

I offer an elite, personalized coaching experience for the woman who knows she was born for more — and is ready to enhance it with sophistication and authority. This isn’t about discovering your potential; it’s about strategically amplifying it across every dimension of your life. My 1:1 coaching is a high-touch, deeply immersive experience where luxury meets transformation. We honor the truth that every area of your life is interconnected — and real, lasting success demands a holistic evolution. Using my signature Road to Radiance™ framework, we will navigate six pivotal stages designed to clear subconscious blocks, awaken your highest vision, and unlock the fullest, most magnetic version of you. Whether you seek elevation in your business, relationships, leadership, or personal identity, this process creates a ripple effect that transforms your entire world. Together, we’ll craft a future that is aligned, sophisticated, and authentically yours. This is more than coaching — it’s your gateway to a life of expansive impact, effortless elegance, and undeniable power. The life you crave isn’t far away — it’s already waiting for you to step fully into it.

“I’m from a small town where doing things the ‘right way’ means checking all the boxes — career, family, being there for everyone else. I had all of it on paper, but I felt drained all the time. I used to think self-care was a bath or a vacation — but what I didn’t realize was I was constantly putting myself last and calling it ‘being strong.’ Dr. Dee helped me understand how I was unknowingly sabotaging my own peace. I started making choices that actually supported me instead of just surviving the day. For the first time in my life, I feel like I’m living for me — and not just existing for everyone else.”

Denise, 40

“I’m in a really good place in my life and business, but the truth is, even at the top, you still have moments of doubt. What I needed wasn’t hand-holding — it was real partnership. Someone who could challenge me, inspire me, and cheer me on with zero judgment. She’s the thought partner I didn’t know I was missing. I initially only booked the Power Hour, because I was skeptical of the cost and wasn’t sure if I’d feel like it was worth it. Well holy shit. We worked through so many topics, got so many ideas, and she pointed me to resources I didn’t even know existed that I could tap into for my business. This was a true business strategy session. I felt like I got a month’s worth of work done on the one call. Immediately purchased the 3 month plan. Thank god the call was recorded. I didn’t think my fingers could type any faster. She tells me the truth, even when it’s hard, but it’s always wrapped in so much belief and love. Having her in my corner has been the most refreshing, empowering part of my journey. Every woman deserves someone like Dee when they’re building their version of forever.”

Nicole, 44

"I’ve worked with a nutritionist for a while, but I realized that physical health is just one part of the journey — mindset is the foundation that holds everything together. Partnering with her helped me understand that true beauty really does start from within. It’s cliche, but it’s true. She helped me heal the part of me that thought my worth was tied to a number or a size. Now, I’m not just taking care of my body — I’m nurturing my mind, my heart, and the woman I’m becoming. I’m finally giving myself the full support I deserve, inside and out."

Lauren, 35

Your dream life starts now!